Fitbit Ionic Smartwatch
Image Credit - Fitbit

Fitbit on Monday has launched its Ionic smartwatch to take on Apple Watch Series 2 and SamsungGear S3. The Ionic smartwatch is priced at $299 (or approx Rs 19,709) and will be available in October. The Ionic smartwatch comes in silver, grey, and orange.

Ionic will be available for pre-sale from Monday on Fitbit’s website and at some online retailers from Tuesday, the company said in a statement.

The watch comes with integrated GPS and swim tracking alongside the usual step counting capabilities and an improved heart rate monitor. And as you would expect from a swim tracker, it’s fully water resistant too, up to a depth of 50 meters (164 ft).

Sleep tracking is also included if you’re fine with wearing the device in bed, and Fitbit says its even sensitive enough to pick up on sleep apnea and a battery that will last more than 4 days, the company said in a statement.

“Over the coming months you will be able to add eligible American Express cards, as well as Mastercard and Visa credit and debit cards from top issuing banks in over 10 markets across the globe,” Fitbit said.

As far as its smartwatch credentials go, the Ionic works with both Android and iOS phones and supports smart notifications, contactless payments (with the help of a new Fitbit Pay service), and onboard music playback, as well as letting you install your own choice of watch faces, too.

Fitbit also had time to announce a couple of other products today too. The Fitbit Flyer Bluetooth wireless headphones ($129.95), and the Fitbit Aria 2Wi-Fi smart scale ($129.95).

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