HP on Wednesday launched a pocket-sized photo printer, Sprocket in India for Rs. 8,999. The pocket photo printer offers high quality photo prints and has a compact design.
The printer can be paired with both Android and iOS smartphones using the Bluetooth and the Sprocket app which can be downloaded from Google Play Store or Apple App Store. The companion app also enables users to print photographs directly from their social media accounts on Facebook and Instagram.
“While smartphones have made it very simple to store our memories digitally, the power of printing photographs cannot be undermined. The moment a digital photograph gets printed, it becomes a tangible treasure one can cherish for life” Rishi noted.
“We are going online via Amazon to start with. As the business shapes up, we would decide the next step. We are the leading brand in the consumer printing industry with a very high market share. Our job is to increase our market and make printing more relevant,” the executive told IANS.
The company uses ZINK printing technology for “Sprocket” printer. HP ZINK paper would be available for Rs. 539 for a pack of 20 sheets and Rs. 1,249 for a pack of 50 sheets. The printer is smudge-proof, water-resistant and tear-resistant.
The user would get a complimentary pack of 10 ZINK papers with the box at the time of purchase, the company said. The peel-and-stick backing property of ZINK paper can turn the photos into fun stickers too.
HP Sprocket is easily fits into your bag, so you can create 5 x 7.6 cm (2 x 3 inches) stickable snapshots whenever the moment strikes.
HP Sprocket printer will be available via Amazon India and will come in black, red and white color variants.