Online fashion retailer Myntra recently acquired Bangalore-based consumer technology company Witworks to manufacture wearable products for its in-house brands. The brand today announced its own Myntra Wearable Platform and launched the debut smartwatch – Myntra Blink Go.
The newest wearable flaunts fitness tracking and heart rate monitor as its highlights.
Myntra Blink Go features a colour OLED display, heart-rate sensor and activity tracker. It tracks notifications, alerts, and sleep. The Blink Go smart wearable device comes with a Sports Mode to track specific exercise and workout routines more “efficiently”. Users can also share their achievements on social media.
It comes with 100mAh battery that is capable of lasting 3-5 days and is compatible with Android (5.1 and above) and iOS (10 and above) and above and connects to a smartphone via Bluetooth 4.0+ with BLE.
“This is an exciting moment for Myntra as we foray into the connected wearable segment with our first product ‘Blink Go’ which is a perfect blend of fashion and technology to help our customers keep track of their goals and stay fit,” Jeyendran Venugopal, Chief Technology Officer, Myntra, said in a statement.
The smart wearable device will go on sale on 22 June during the Myntra’s ‘End of Reason Sale’ with a price tag of Rs 1,679, but it can be bought early by paying Rs 199 extra. Buyers can avail an instant 10 percent discount on SBI cards and PhonePe app on buying the device. Myntra is also providing an additional black strap for free with the device. The Blink Go is being offered in Camo Silver, Camo Black, Pop Silver, Zig Silver, Zig Black and Pop Black colour options.