Snapchat has announced a partnership with four of the IPL teams, namely Mumbai Indians, Delhi Daredevils, Royal Challengers Bangalore and Rajasthan Royals, in order to create a unique fan experience through its social networking platform.
The company has also released new creative tools such as custom Stickers, Filters, and Lenses. The Lenses transform you into a helmeted player, with the team anthem playing in the background, and are available automatically in each team’s state or by scanning a Snapcode in Snapchat. This is the first time Snapchat is partnering with India’s largest sporting event.
Ben Schwerin, Vice President of Partnerships, Snapchat, in a statement announcing the latest partnership. said
“We are so excited for Snapchatters to be able to catch behind the scenes action by their favourite players, cheers teams, and share in the IPL 2018 frenzy with their friends and family!”.
This is Snapchat’s first major partnership with India’s largest sporting event. For Snapchat, the partnership will serve as a way to give every cricket fan in the nation to celebrate and support their teams in an unique way, both on and off the field. Snaps created by these official team accounts will be featured in the Discover section of Snapchat. The platform will also provide glimpses of the action that it claims “you won’t be able to find elsewhere.”